About North East Ambition

Raising the standard of career guidance for young people in the North East

North East Ambition supports schools and colleges to provide the best possible career guidance for children and young people in our region. 

Improving career guidance can:

  • Lead to better outcomes for young people  
  • Help young people make informed decisions about their futures
  • Raise young people’s aspirations and broaden their horizons 
  • Increase social mobility 
  • Help pupils understand the link between what they learn in the classroom and the world of work
  • Improve pupils’ engagement in class

The Good Career Guidance Benchmarks

A framework for good careers guidance

We work closely with schools and colleges to help them put in place the Good Career Guidance Benchmarks. Our aim is that all schools and college in our region achieve the benchmarks by 2024.

The Good Career Guidance Benchmarks are:

1. A stable careers programme
2. Learning from career and labour market information
3. Addressing the needs of each pupil
4. Linking curriculum learning to careers
5. Encounters with employers and employees
6. Experiences of workplaces
7. Encounters with further and higher education
8. Personal guidance

Find out more about the Benchmarks.

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For schools

Start improving outcomes for your pupils

For businesses

Find out how working with schools and colleges can boost your business